“Momentum + Completion” Is Magical

Janet's Editorials, Process, Strategy

I hate—yes, hate—to see projects, and especially people, get stuck. I care. And maybe I’m a bit too attached to the success I want for my clients, authors, and colleagues. Plus, I’m frequently in that stuck place myself (ha ha!). It’s like that...

Is Your Idea Good Enough?

Process, Strategy

In today’s publishing world, “good enough” ideas don’t sell. Your book idea has to be GREAT… So great that it breaks through the noise to entertain, teach, and even change lives. (And yes, sell more books.) Below is my experiment with...

Shama Kabani on Transition from Ebook to Traditional Publishing (Video)

Marketing and Platform

Shama Kabani is a rock star of social media and young entrepreneurship (and also, happily, my client). A “digital native,” she first published The Zen of Social Media Marketing as a PDF ebook on her website and found a receptive audience of readers,...

8 Simple Truths for Your Book

Process

No matter what your goals for your next book, these essential truths will help guide you: 1. A book needs a beginning, middle, and end. Your audience wants to sense where your book is going. 2. Controversial is good (but you have to have a lot to back it up). 3. The...

Ready to Pounce?

Janet's Editorials, Strategy

Are you at the “wanting,” “ready,” or “doing/pouncing” stage? This is where I am: Wanting I want to be writing for you more, I really do. I want to be sharing more, keeping more in touch, offering what I know in useful bites,...