1. A book needs a beginning, middle, and end. Your audience wants to sense where your book is going.
2. Controversial is good (but you have to have a lot to back it up).
3. The more you are writing and developing your ideas from your current truth with a project, the more vitality is going to be in the work itself. Older ideas, uncompleted projects from the past, may need to be dropped or re-conceived from the perspective of your current experience and point of view.
4. A book needs to belong somewhere. It needs to fit on a particular bookshelf in a bookstore (real or virtual), or in an identifiable online or retail genre or niche so people will find it and realize