Marketing and Platform, Process
So many of my clients–whether they are fiction and memoir writers needing to build their audience, career relaunchers, or new solopreneurs–find themselves stuck in planning mode. They hit a wall when it comes to getting their first “client”...
Marketing and Platform, Process, Strategy
I’m excited and proud to tell you about an amazing kit that I’ve developed with my colleague Suzanne Falter-Barns, the Internet platform-building expert who’s helped launch many successful online business and book careers. The publishing business is...
Janet's Editorials, Process, Strategy
In the spirit of Valentine’s Day… A few years ago, I got a jump start on the euphemistic “career transition” (which I am now thrilled to embrace) when I left my high-profile publishing job and started my own consulting business. (I tell people...
Janet's Editorials, Marketing and Platform, Strategy
It’s been a busy couple of months. I’ve been immersed with big projects—the kind that stretch you and leave you a bit breathless. And I was equally busy out in the world registering voters in Pennsylvania and at home exchanging emails on all the crucial...
Janet's Editorials, Process, Strategy
Seth Godin, a bestselling business book author and marketing thought leader, took the words out of my mouth in his Change This Manifesto posted yesterday, “How to Sell a Book or Any New Idea.” On page 7, he asks each of us to imagine how much time we need...
