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Here is an overview of steps and the introduction:

Step 1 – Write … To Think and Develop Your Ideas and to Find Your Voice

Step 2 – Read … to Inform and Enrich Your Work and Its Success

Step 3 – Go Public… to Find and Connect with Your Audience

Step 4 – Stop Writing and Map…to Put Structure into Place

Step 5 – Build Your Platform … to Give Yourself a “Golden Floor”

Step 6 – Make Your Project Smaller, Bigger, or Radically Different … to Crack Open the Possibilities

Step 7 – Have a Goal … That Works for You!

INTRODUCTION

Turning Roadblocks into Roadmaps

I’m excited to share with you the 7 Steps I’ve used in workshops and in consulting with authors, entrepreneurs, and others who want to reach the widest possible audience with their books and ideas.

These are not the usual Point A to Point B tips you might find on how to get published, find an agent, or develop information products. Sometimes, if you hit on just the right concept at just the right time, all the step-by-step pieces will fall right into place. And that’s all you need.

But over and over, I’ve seen that advice that narrowly focuses on one step of the process–writing a proposal; editing; building a platform; coming up with a great hook–can become as much a roadblock as a roadmap. It’s easy to get caught up in our own images of what it means to be “creative” and what it means to stay true to our “vision.”

The fact is, there is a constellation of steps–a creative spiral, if you will–that successful writers and project developers naturally, and often very consciously, undertake. These steps all work together to bring one’s ideas (content) and audiences (constituency) into alignment.

This might sound fancy, but it’s not. As you’ll see in today’s first step, and those that follow, so much of publishing–and launching ideas–is all about finding a voice, finding a form, and finding an audience.

In my experience working with many bestselling authors, experts, and profit and nonprofit leaders, these steps apply equally to fiction, how-to, narrative nonfiction, and the launching of idea-driven projects in various forms.

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