Is Your Idea Good Enough?

In today’s publishing world, “good enough” ideas don’t sell. Your book idea has to be GREAT… So great that it breaks through the noise to entertain, teach, and even change lives. (And yes, sell more books.) Below is my experiment with...

8 Simple Truths for Your Book

No matter what your goals for your next book, these essential truths will help guide you: 1. A book needs a beginning, middle, and end. Your audience wants to sense where your book is going. 2. Controversial is good (but you have to have a lot to back it up). 3. The...

Welcome

Today I sent out my first “broadcast email” (as it’s called when you have an online mailing list service). Now I’ll break the ice to compose my first official blog posting. Since the spring of this year Janet Goldstein Enterprises’...