Author Launch Blueprints & Coaching
Publisher-in-Your-Pocket Planning and Advising Packages
As Seth said at a live event he hosted in NYC, “No one owes you their attention.” Whether you are self-publishing or are working with a traditional or hybrid publisher, the Author Launch is essential to success in today’s publishing environment and sets the stage for the “long tail” of success.
Publishers and publicists can amplify your work, but all authors today are entrepreneurs and need to understand and implement elements of their own launch plan. Fiction writers, memoirists, CEOs, academics, and nonprofits all need to break through the noise to be heard and to draw in readers, clients, and followers.
Potential Author Launch Outcomes:
- Author Launch Blueprint - brainstorming and mapping out of key elements for preflight and launch plan leading to written outline of Deadlines, Timing, Steps, Key Activities the are customized for your book, market, capabilities, timing, budget.
- Online Home Base Launch or Relaunch- website strategy, best practices, models, direction, and review
- Platform-Building Steps and Leverage – Key relevant activities to leverage and grow your current community and visibility
- Endorsement Strategy and Execution
- Speaking Advisement
- Launch “Event” Concepts and Planning
- Partnership and Outreach Advisement
- Online Bookselling Steps
- Launch Coaching – biweekly marketing meetings, email advising and feedback on materials, steps, and additional resources; coordination and advising with publisher; seizing opportunities and handling challenges
- Sourcing and Direction for Marketing Services, including publicists, speaking development and speaker bureau relationships, online and social media marketing execution, video or media development, and/or other specific services particular to your project, goals, and resources.
To inquire about Author Launch Plans & Coaching:
Please email about your project, stage, timing, and potential needs and goals. We’ll follow-up to see if there’s a fit and to explore next steps. Launch Blueprints are @$2500-$3500 depending on the complexity and starting point. Launch coaching is on a 3-month retainer basis, often with a marketing partner with the fee dependent on the complexity, scope, budget, and, goals.
