Advice to those who want to publish…

Publishing Has Changed Radically in the Last Several Years-Learn the New Secrets for Your Success

Does this sound like you? Do people keep telling you, “You have to publish a book”? Do you feel a book will catapult your career, your credibility, your business, or your life as a writer? Are you ready to move from writing and planning to publishing? Are you looking to explore (or overcome frustration with) the book publishing process–or figure out the right publishing strategy? Do you want to think in a bigger way about your work and maximizing its potential? Are you ready to get unstuck and discover your Book Breakthrough?

…then you’re ready for the “Publishing Reset” Book Breakthrough Program

This breakthrough Home Study program teaches you how to tap into what’s really going on in publishing right now and how to make it work for you. It is completely different from other publishing and writers conferences, teleseminars, kits, and boot camps you may have considered or attended. While these resources and programs can provide tons of useful information, they are not set up to help you with your particular project and publishing pathway. Maybe you’ve heard or learned about how to write a proposal, steps to getting an agent, the logistics of self-publishing, or marketing tips. But what you won’t hear are answers to two essential questions:

1. Is your idea truly book worthy? (“Good” is not “Good Enough” for successful publishing today.)
2. Which type of book publication–traditional, ebook, print-on-demand, other– will actually be right for you and your goals?

This fully book breakthrough program will:

• Take you through an actual process so you can workshop and shape your idea for its greatest potential. (We dig into the messiness of ideas, concepts, and content. You get the insights and strategies you need to take to test, refine, and enhance your idea.)
• Teach you how to connect your idea to the Zeitgeist (“spirit of the times”), your market, and potential readers to enhance its timeliness and commercial potential.
• Dive into the 4 Publishing Pathways (we’ll explain!) and how to choose the right option for you and your goals. (NOTE: There isn’t one right way; the pathways all overlap and can work together, depending on the project.)
• Tools, processes, worksheets, examples; resources–an actual method–you can return to over and over again for any book or idea driven project you want to develop and launch.

What is the”Publishing Reset” and why is it so important to you?

Just as we’ve experienced a radical “reset” in our economy and our popular mindset (per Jeffrey Immelt of GE), so too are we’re experiencing a radical “publishing reset” that is affecting everything to do with books, publishing, online and offline media, the news, and publicity. This reset is turning lots of older advice and “ways of doing things” upside down. New rules (i.e., there are none!) are being written as much by writers and entrepreneurs as by editors, publishers, booksellers, and the new technologies.

Too often, however, people get stuck on outmoded assumptions about how you “should” get published. They get stuck in the “trance.” It’s a limiting mindset which prevents too many of us from moving forward.

And when you do tiptoe into publishing land, there’s tons of advice out there, but it’s often contradictory and difficult to apply to your personal situation. There are fierce advocates for each approach, pushing their perspective and experience rather than helping you align your book, message, and strategy. Without this alignment, you risk months and years of unproductive time, wasted money, misguided expectations, and a mismatch with your idea, resources, goals, and needs.

If you’re like many of our clients and previous participants in the Publishing Reset program, you may be overwhelmed by the smorgasbord of confusing choices when it comes to actually “getting published.” For example:

• You can publish an ebook — from simple PDF options made available on your own website to Kindles, Sony’s, iPads, iphone versions, and uploads to cool new publishing websites. Some are studded with all kinds of interactive bells and whistles and are changing as we speak. QUESTION: Do you think an “ebook” isn’t a “real” book and have you overlooked the speed, immediacy, and flexibility of going this route?
• Dozens of competing POD (print-on-demand) companies offer affordable one-book-at-a-time publishing packages, but the add-ons are a confusing mess to sort out-and bookstores won’t touch them. QUESTION: Are you looking to sidestep the gate-keeping of traditional publishing with the ease of POD without a plan for how you’ll get readers to know about and buy your book? Or, do you feel POD is really just “vanity” publishing and you don’t realize it could be perfect for your back-of-the-room sales, coaching groups, or open mike nights?
• There’s the indie self-publishing approach-the proverbial “books in the garage” technique–that can require the skills of a creative director, the business sense of a CFO, and the marketing chops of a pro. In quality and results they can be amateur disasters or indistinguishable from what the mainstream presses produce. QUESTION: Are you about to take the self-publishing plunge without having budgeted for the real costs of creation, manufacturing, distribution, and marketing? Or, perhaps you want to go the self-pub route a second time–but better?
• And then there’s the dream of traditional trade publishing, which means getting a literary agent (often harder than getting an editor and publisher) and selling the book to a major or boutique press. When these books work, they can work in a big way. Yet as the publishing, bookselling, and media businesses change, it gets harder and harder for unknown authors to achieve this kind of breakout success. QUESTION: Are you stuck in the agent-query process, at a loss for where to begin, or don’t know what’s missing in your proposal to make you publisher ready…but you know this is what you want to achieve and you’re willing to take the right steps?

There’s good news though. The solution isn’t to avoid publishing–it’s to publish smart. To use the new opportunities and shifting trends to produce a book that’s a perfect fit for your market, your goals, your dreams.

Who are we? And how can this program help?

Janet Goldstein is an author, workshop leader, and nationally known publishing and strategy consultant who has more than 25 years’ executive editorial experience at three of the largest NYC publishers and a history of developing and launching books onto the bestseller lists.

Suzanne Falter-Barns, an author, speaker, and founder of Get Known Now, is the leading online platform-building expert who has helped hundreds of clients attract major media, book deals, and customers for wild business growth. (See our bios–and photos–below.)

Janet and Suzanne led a live, hands-on 2-day intensive workshop in New York City for a roomful of people who wanted to achieve their own book breakthroughs. The program was based on actual experiences with dozens of clients, previous workshop participants, and authors currently going through the publishing process. The event was a huge success (see below) and the participants walked out with a plan in hand, knowing exactly what their next steps were.

Here are just a few comments from participants:

“Clear, current and fearlessly realistic..

the Publishing Reset gives hope and action steps to those who want to navigate the publishing jungle, from two publishing experts.”

-Andrea J. Lee, Thought Partnership International and Multiple Streams of Income Coaching, www.andreajlee.com

And here are two mini video comments:

-Ruta Fox, CEO of divinediamonds.com, creator of the Ah Ring™

–Jill Greenbaum, EdD, www.MajorInYou.com, Instructional Designer & Trainer

So how does the Home Study program work…and can it help me?

The live event has been transformed into a powerful home study course. The program introduces you to the new publishing realities and teaches you how to think like a writer, editor, marketer, publisher, and business person. It is packed with two solid days of teaching (professionally recorded, edited, and tracked), materials, worksheets, dynamic assessments, book title and pitch exercises, and detailed resources that are designed to give you the tools you need to take your project to the next level.
A special feature is the unique Publishing Reset Pathway Matrix (vetted by NYC publishing pros) that you can use over and over again.

What’s more, dozens of additional people have now gone through the Home Study program and the impact and results seem just as amazing–especially when paired with the BONUS LIVE, Q&A/LASER COACHING CLASSES offered twice a year–( NEXT CHANCE: Nov 18, Dec 2, Dec, 9!)

Here are a few of the comments shared in an open Publishing Reset Home Study call:

And Tweeted from Jen Louden, the bestselling author, coach, and writing retreat leader:

And from a Home Study participant program:

What will you learn from this hands-on program?

This program is designed to empower you. Whether you’re working on fiction or nonfiction, memoir or prescriptive workbooks, or an concept-driven work of narrative nonfiction, the information in this program will guide you straight and true. Here’s what you will learn after completing the program:

• How publishing has changed in the last five years … and what that means to you
• Trends and what’s hot
• The importance of “positioning” and “titles” and how to crystallize and improve your own
• How to develop and test your great, “killer idea”
• How to determine for yourself if your own project is “hooky” enough to sell–and to sell big.
• The four publishing pathways, and which method works best for different projects
• Case studies and samples of successful authors in all four approaches…and what they did right
• What platform is and why it matters so much to publishers … and to your success
• Which type of book your market/niche would respond to best
• Insider information on literary agents, illustrated books, different markets, and bookstore realities
• Ideas for more products-beyond books-that the market craves from you now
• Road-tested resources for each of these publishing choices
• Goal-setting exercises to set you up for immediate next steps and action
• Tons of inspiration, advice, and ahas, from the hot seats captured on the CDs–you see how the participants’ ideas developed and transformed going through the book breakthrough process, feedback from peers and from us

Four promises to you

#1 You will make your idea better
The Publishing Reset Program will show how to generate those “killer” ideas – using information about what the culture is craving and what publishing pundits and the media need and want from you. There’s a plethora of possibilities that call you, the author, forth to be your most powerful self. The program will give you a process for clarifying, testing, and honing your idea

#2 You will figure out the right pathway for your project and goals
When you’ve really locked in on that golden idea, Publishing Reset will help you decide which publishing pathway is right for you. You’ll explore the Starter (Cool) Pathway of ebooks, the Just-Do-It Pathway of the print-on-demand approach, the challenging but rewarding Do-It-Yourself Pathway (if you have the budget, audience, and plan for it), and the longer-terms steps needed to approach agents and traditional publishers for the Conferred-Status or Boutique Pathways.

#3 You will learn the basics of “platform” building and where and how to begin
Successful publishing today means pulling together all the available resources at your disposal wisely-a blog, speaking engagements, social media networking¬≠-to get your message and project out there. These are all part of your “platform” and your idea research and development. You’ll learn different approaches and you’ll see what recommendations we make.

#4 You will take away trusted, current publishing “intel”

• A foolproof system you can use again and again to determine whether your ideas rock and if they’re “book-worthy”
• Honest, street-smart truths about publishing that show you the “behind-the-scenes” view so you can find your way
• A better understanding of what it takes to produce a book that actually makes you money and builds your platform
• A straight line to a “done” book
• Inspiration to move you forward on what you CAN with your creative work

What is the actual content of this book breakthrough program?

This program is broken into 8 modules with accompanying worksheets and activities.

Module 1: The New Landscape of Publishing…and the New Models of Publishing Success

• What is the Publishing Reset and why is it important to you and your publishing goals
• The 4 Pathways -What they are; Why they are ALL good; Basic explanations of ebooks(booklets)/ print on demand (POD)/self-publishing/traditional publishing (major or small press)

Module 2: What Is a “Killer Idea” … for Your Project, Goals, and Audience?

• The importance of a killer idea and its connection to the 4 Pathways
• Determining if your ideas are hooky enough for different publishing options
• Why you, why now, and why this book? What the Media and Publishers think is a good idea and why. What’s a bad idea?

Module 3: Developing Your Killer Idea: Learn to Think Like Publishers/The Media/The Marketplace

• What would your niche/clients think is a killer idea and why
• Staying culturally relevant
• A Zeitgeist tutorial: Finding and connecting the Zeitgeist, your mission, and your idea-in-progress
• What publishers do for you-and don’t do
• Guardrails for writers

Module 4: The Killer Idea Lab – Working Through & Revving Up Your Ideas

• Worksheets to build killer ideas, create titles that sell, and pitch your idea
• Hot Seats: 4 different projects pitched to Janet and Suzanne that you can learn from

Module 5: Digging into the Pathways

• Breaking down the 4 pathways
• Case examples from clients, colleagues, and other recent publications; variations; creation steps; production and distribution options;
• ideal scenarios for each pathway

Module 6: Choosing a Pathway & Working the Matrix

• Worksheets to match ideas with goals, drill down on your book concepts, stage, expertise, resources, audience, timing, etc.
• Building platforms
• Learning about the new Publishing Reset Matrix (an amazing tool developed for this program) and applying worksheet results to the Matrix to create your pathway(s)

Module 7: Hot seats (live laser coaching) & Refinements for the 4 Pathways

• Learn from hot seat participants. Janet and Suzanne advise and inspire more than 10 participants with their projects, including self-help, business, memoir, gift book, narrative nonfiction. Hear breakthroughs on titles and subtitles, concepts, clarifying audiences, matching project to publishing pathways, and much more.
• Publishing Q&A

Module 8: Next Steps and Commitments

• What specific areas to you need to research, work on, map out-with deadlines? Included on the recordings are actual examples of
• next steps, inspiring new goals and direction, commitments.

Buy Now–you get a lot for $347

Or if you prefer–3 easy payments of $120 each

Exactly what is included in the package?

Here is exactly what’s included in the Publishing Reset Home Study Program:

• 8 professionally recorded step-by-step audios (on 6 CDs)
• 50+-page workbook, including examples, worksheets, guidelines, and resources
• The Publishing Reset Matrix – a unique laminated planning tool to use over and over–fully reviewed by 4 NYC publishing insiders
• 2 China markers – to use with the laminated matrix
• PLUS – BONUSES described below – valued at over $500 and priceless in terms of accountability, results, and LIVE interaction.

PLUS: 3 Bonuses (to make the whole program irresistible)

• BONUS #1: Our 32 Page Publishing Reset Booklet – We couldn’t resist creating an actual book product as an extra. Thus the gift of this 32-page collection of book breakthrough wisdom … so you can be reminded of key big ideas from the program as you move forward with your projects. Keep on getting at-a-glance inspiration and direction for days, months, and years to come. We think of it as a little mojo to keep your book muses primed and working!
• BONUS #2: Discounts, Invitations and Relationships with Publishing Reset Graduates - You will get discounts on future live Book Breakthrough Publishing Reset mentor groups plus invites to occasional open calls for Book Breakthrough Publishing Reset graduates.
• BONUS #3: An invitation to future live open calls with Janet !!! - You’ll reserve a spot on the next series of Q&As and live laser coaching calls in the Winter/Spring 2011

What’s the Publishing Reset Matrix?

The New Publishing Reset Matrix is a series of worksheets plus a modular laminated matrix you can use to match up your needs with each publishing model. The Matrix helps you evaluate everything about your project-from editorial and writing experience, time constraints, budget, publicity needs and entrepreneurial experience to ultimate goals and platform-building potential. You can use it to determine which publishing pathways to ultimately pursue for your greatest success. You will use this tool again and again over time with each publishing project you consider well into the future.

PLUS: 5 “Breakthrough-to-Your-Best-Book-Now” Bonuses When You Order by Midnight EST, November 9th

• #1: The Publishing Reset Booklet of Inspiration & Tips – This gift is a 32-page collection of book breakthrough wisdom to reminded you of key big ideas from the program as you move forward with your projects. Keep on getting at-a-glance inspiration and direction for days, months, and years to come. This booklet is coveted among live workshop audiences and private clients. VALUE: $12.00
• #2: LIVE Q&A/LASER COACHING CLASS with Janet (November 18, December 2, 9) – NOTE: SPACES ARE LIMITED. PLEASE ENROLL AS SOON AS POSSIBLE TO SECURE YOUR PLACE. These LIVE calls will focus on Review, Q&As and Hot Seat/Laser Coaching. Janet takes an heartfelt, honest, inspiring yet frank approach. (Calls will be recorded and sent to all participants.) VALUE: $497
• #3: BONUS “THE PLATFORM MANIFESTO FOR AUTHORPRENEURS”–a 1-HOUR AUDIO CLASS (instant download with worksheet) – UNTIL Tuesday, November 9 at Midnight EST. Publishing today requires a “platform.” It’s both a buzz word and a very real part of being a successful writer and thought leader. This content-rich class includes a self-assessment and the 8 key elements every author needs. It’s NOT a hodge-podge of exhausting online tactics. Rather, it’s a framework with concrete steps and tips that you can hone and grow–starting NOW. This single-topic class teaches the secrets Janet has been sharing privately with authors and clients for years. It is not available anywhere else–for free OR for sale! (It will only be available as part of product bundle later in 2011.) VALUE: $47
• #4 FREE UPS SHIPPING – UNTIL Tuesday, November 9 at Midnight EST – To jump-start your book breakthrough and to give you time to complete the program before the holidays (and thus to prepare you for a burst of creative energy leading into the New Year), can be shipped within 2-3 business days via UPS in North America. For overseas orders, we will make sure you get downloadable recordings and PDFs as needed while shipping arrangements are confirmed. VALUE: $37
• #5 Exclusive discounts and networking opportunities with Janet and her Publishing Reset Graduates – You will get discounts and early notice for future live and virtual workshops, home study mentor programs, and invites to occasional open calls for Book Breakthrough Publishing Reset graduates. VALUE: Priceless

Is this the right program for you?

• This program works for anyone who is serious about planning or moving forward on a book or major content-driven project, or who wants to understand the new world of publishing and especially its effects on authors. Publishing professionals, aspiring and published nonfiction and fiction writers, entrepreneurs wanting to grow their businesses, have all reaped the benefits of the program.
• If you are near publication, or in the process of looking for an agent, the perspectives in this program will be very helpful. The Matrix itself was reviewed by 4 professionals at NYC publishing houses and it reflects the most current thinking about platform, publishing options, and pathways for publishing and marketing your book, including alternatives to mainstream publishing and sequential pathways. (NOTE: The people that reviewed the material include a sales and marketing director, a director of online business, a leading industry blogger, and an associate publisher.)
• If you want to ensure that you’re working on the “right” idea, moving in a strategic direction, and developing a project with potential to be GREAT (not “good enough”), the Publishing Reset approach will optimize your time, focus, and creative efforts as you move toward a real book breakthrough!

A SPECIAL NOTE ABOUT THE COST & DELIVERY

1. Immediate access to the first 2 training modules (audio format)

2. Immediate access to “The Platform Manifesto for Authorpreneurs” Audio Class and worksheet (audio and pdf)

3. Free UPS shipping. The Publishing Reset Home Study Kit will be on its way to you within 3 business days.

4. Call-in on Thursday, November 18th, to start learning directly from Janet herself. Ask questions. Be considered for the “Idea Hot Seat.” 3 Live Calls in total to support, energize, and direct you and follow participants.

5. Get on Janet’s inside track to exclusive offers, networking opportunities, and discounts on live events, trainings, and other offers for Publishing Reset graduates.

6. Instant Jump-Start. As soon as you purchase the program, the tracks for the first 2 CDs are available for immediate download, along with the stand-alone Bonus Platform Manifesto Class and worksheet.

7. Your happiness guaranteed. If, after attending at least 1 live call (if you are eligible) AND after receiving and reviewing the Kit and completing one of the exercises, you’re not fully satisfied with your investment in Publishing Reset, just email Janet direct to request a full refund. Simple.

For less than the cost of a 1-hour Laser Clarity Session with Janet, the Publishing Reset program is an opportunity to invest in the true potential of your next book or idea-driving project. This content is unmatched in the publishing world anywhere online or offline.

A personal note from Janet Goldstein, co-creator of Publishing Reset:

Hi, Janet here. I want you to know that I truly love helping people develop their ideas–and develop themselves. I love seeing the light bulbs that go off when people gain a new understanding of their ideas and the publishing potential for their work. I love seeing the emotional truth and power that comes from digging into what’s most resonant, most relevant, and most needed in the world–and then having the practical steps to get there.

I would love to support you in your efforts to “go public” with your writing, ideas, mission, business, and publishing dreams.

I know it can happen. I’ve seen it happen with the Publishing Reset program again and again. I do hope you’ll join me and your peers in taking the steps toward your book breakthrough. So order now, before Tuesday at Midnight EST, November 9 to ensure you receive all the support and tools I can possibly give you!

Best, j

More about Janet Goldstein and Suzanne Falter Barnes

Janet Goldstein is a nationally known publishing & strategy consultant with 25 years’ of executive editorial experience at three of the largest NYC publishing houses. She also has 4 years’ experience as a publishing coach and entrepreneur who guides authors, experts, fiction writers, and nonprofits who want to develop their books, messages, and platforms to bring their work to the widest possible audiences.

An international speaker, she is the cofounder of BookBreakthroughNYC and the coauthor of It’s Not About the Coffee with Howard Behar (former president of Starbucks). She has worked with scores of bestselling authors such as David Allen, Harriet Lerner, Susan Scott, Mary Kurcinka, Wendy Mogel, Barbara Kingsolver, and Wayne Dyer.

 

Suzanne Falter-Barns is the author of Finding Joy and the leading expert on online platform building and packaging solopreneurs and small businesses to attract major media and publishers.

Her clients have gotten calls with offers of book deals from Simon & Schuster and Penguin just to name a few. Her clients have also been called cold by USA Today, 60 Minutes, Time, People, CNN, Wall Street Journal, almost all the major women’s magazines, MTV, PBS and many other major venues.

 

 

More praise:

“The process you developed for helping people find out what publishing project to pursue and what to set aside was perfectly to the point.

Everyone I talked with (20 out of 20+ people) felt they got what they came for and better, even — or especially — when some needful disillusionment was involved.”

-Elatia Harris

“Janet and Suzanne, you rock!

Your expertise and hands-on experience, combined with your openness and willingness to share what you know, gave me a week’s worth of learning (ok, honestly, probably more like six month’s worth of learning) in just two days. The content about book titles was fantastic, and the hot seats about positioning and hooky-ness really got me going. Since then, the creative corner of my mind has been whirring and spinning, and new ideas are coming out constantly! Even my dreams are filled with new ideas!”

-Leslie Ayres, The Job Search Guru, TheJobSearchGuru.com

“Outstanding!

The combination of Janet’s publishing expertise and Suzanne’s platform-building expertise are an incredible powerhouse. To sell books today, authors need a platform, which Suzanne will help build. Combine that with Janet’s insider understanding of the publishing industry and the two create a winning team.”

-Joyce Restaino, Writing and Editing Service, joycerestaino@optonline.net

“Remarkably accessible…

Suzanne Falter-Barns and Janet Goldstein created a space that allowed ideas to flow freely. Out of the experiential exercises I gained tremendous clarity about my own book and the projects developing around it. If you aspire to write, these two gifted women were phenomenal!”

-Stephanie Baffone, http://stephaniebaffone.blogspot.com/

 

“I’m excited to tell you that Janet Goldstein, my friend, colleague, and coauthor of It’s Not About the Coffee, has created a great program to introduce people to the new realities of publishing and how to maximize your success. As we say in It’s Not About the Coffee, and as Janet likes to teach her clients and authors: “Goals put dreams into action.” If this program fits what you’re looking for, I imagine it will help you do just that.”

-Howard Behar, former president, Starbucks

The program has been written up on the Galley Cat, Portfolio (business book publisher), and HarperStudio blogs and has been recommended and promoted by many authors, publishing people, and marketing experts.

NOTE: If you have any questions that haven’t been answered, please email: janet@janetgoldstein.com

Just $347 for this Publishing Reset Home Study Program (and a choice of 2 ways to pay) Thanks much for considering the Publishing Reset Home Study Program.

Option 1

One payment $347.00

 

Three Payments

$122/month for 3 months

 

If you haven’t previously received the Sneak Peek materials (a Starter Guide, Worksheet and Teleclass), you can also click here to download those.