Category: marketing + social media
Shama Kabani is a rock star of social media and young entrepreneurship (and also, happily, my client). A "digital native," she first published The Zen of Social Media Marketing as a PDF ebook on her website and found a receptive audience of readers, business groups asking her to speak, and clients. A year ago, we made the decision to reach out to traditional publishers for a book deal and made a great match with boutique publisher BenBella Books in Shama's hometown of Dallas. I caught up with Shama on a break at BookExpo America 2010 to talk about her experience with the transition to a traditional publisher.
NOTE: If you're looking for one book to tell you about the "why" AND the "how" of social media, the ZSMM is a great read and guide. It's even being used as a textbook in universities, and it's a featured title for the month of July at Barnes & Noble.
AND: Shama's successful transition from digital to traditional is one of the many things we'll be covering at BBNYC (www.bookbreakthrough.com).
Mary Ann Naples, VP of Development and a former book editor and literary agent, talks about start-up OpenSky and the importance of “platform” for authors.Read More
Going Public is part of the “private” creative process. There, you have it, and I can’t say it enough–even though many people will disagree and give all kinds of reasons why it doesn’t work for them, why it undermines their art or vision, or why their work “is not ready.” Well, in my newsletter yesterday… Read More>>Read More